STRATEGIC DEVELOPMENT OF NILE TILAPIA AQUACULTURE AT FIRDAUS FARM, TASIKMALAYA CITY
Keywords:
Tilapia farming, Development strategy, SWOT, QSPM, Aquaculture Technology, Firdaus Farm, CompetitivenessAbstract
Tilapia (Oreochromis niloticus) farming is a vital aquaculture sector that contributes significantly to food security, rural income, and employment creation in developing regions. Despite its vast potential, the industry faces persistent challenges, including limited capital, insufficient technology adoption, and external risks such as environmental change and feed price volatility. This study, conducted at Firdaus Farm in Tasikmalaya City, aims to formulate development strategies using SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM). The results position Firdaus Farm in the growth strategy quadrant (IFE = 2.70; EFE = 2.90). The top recommended strategy is enhancing human capital and applying appropriate aquaculture technology (TAS = 3.35), followed by forming strategic partnerships and improving financing access (TAS = 3.30), and diversifying value-added tilapia products to access broader markets (TAS = 3.20). Strategies are formulated progressively across short-term (training and digitalization), mid-term (cooperation and funding), and long-term (product innovation). This strategic roadmap is expected to guide sustainable and competitive development in tilapia farming.
References
1. Badan Pusat Statistik, Statistik Indonesia (BPS, Jakarta, 2023)
2. Food and Agriculture Organization, The State of World Fisheries and Aquaculture 2020 (FAO, Rome, 2021)
3. M. R. Hasan and M. B. New, On-farm Feeding and Feed Management in Aquaculture, FAO Fisheries and Aquaculture Technical Paper 583 (FAO, Rome, 2013)
4. Ministry of Marine Affairs and Fisheries Indonesia, Aquaculture Development Policy (MMAF, Jakarta, 2022)
5. R. Kusumawati and A. Syahza, J. Sos. Ekon. Perikan. 15, 45 (2020)
6. Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Alfabeta, Bandung, 2017)
7. P. Kotler and K. L. Keller, Marketing Management, 15th ed (Pearson Education, London, 2016)
8. F. R. David and F. R. David, Strategic Management: Concepts and Cases, 16th ed (Pearson, Boston, 2017)
9. M. Arifin and E. Nurhayati, J. Akuakultur Indones. 17, 101 (2018)
10. Kementerian Kelautan dan Perikanan, Laporan Kinerja Direktorat Jenderal Perikanan Budidaya (KKP, Jakarta, 2021)
11. F. Rangkuti, Analisis SWOT: Teknik Membedah Kasus Bisnis (Gramedia, Jakarta, 2015)
12. A. Subagyo, Manajemen Strategik untuk Pengembangan UMKM (Andi, Yogyakarta, 2020)
13. N. S. Pratiwi and T. Nugroho, J. Manaj. Agribisnis 18, 35 (2020)
14. Y. Suryana, J. Agribisnis Terapan 5, 21 (2022)
15. J. W. Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 4th ed (SAGE Publications, London, 2014)
16. D. Santoso and W. Widodo, J. Akuakultur Tropis 4, 28 (2019)
17. D. Rahmawati and R. Hidayat, J. Fish. Sci. Technol. 6, 55 (2021)
18. C. J. Massawe and M. M. Mashenene, World Aquac. Soc. J. 51, 478 (2020)
19. M. Ahmed and M. H. Lorica, Food Policy 98, 101978 (2021)
20. P. Aerni, Aquaculture 540, 736668 (2021)
21. R. Wardhani, J. Ilmu Agribisnis 18, 115 (2020)
22. A. Ramli et al., J. Aquac. Policy 6, 55 (2024)
23. C. J. Massawe and M. M. Mashenene, World Aquac. Soc. J. 51, 478 (2020)
24. D. Puspitasari and H. Tjahjono, J. Fish. Manag. 11, 33 (2019)
25. F. Swastawati et al., Int. J. Aquat. Prod. Innov. 9, 20 (2024)
26. M. Asharurozi et al., Aquac. Sustain. Rev. 5, 82 (2021)
27. M. Ahmed and M. H. Lorica, Food Policy 98, 101978 (2021)
28. F. Amalia et al., Sustain. Agric. Rep. 3, 199 (2023)
