BUSINESS ANALYSIS OF NUR AINI YELLOW CASSAVA CRACKER AGROINDUSTRY IN KAMPAR REGENCY RIAU PROVINCE
Keywords:
agroindustry, business, cassava, crackers, RiauAbstract
The research aimed to: 1) describe the business profile of Nur Aini yellow cracker agroindustry and 2) analyze yellow cracker agroindustry business. The method applied in this research was case study. The results of the study show that Nur Aini yellow cracker business has been established for 29 years managed by Nur Aini and two workers in the family, the tools used in the production process are still traditional, using personal capital of IDR 3,000,000, so that Nur Aini's yellow cracker business is included in the household industry business scale. Production costs of Nur Aini's yellow crackers agroindustry has an average value of IDR 6,372,256. The highest net income of yellow crackers was obtained in December 2023 which was IDR 6,119,944. The RCR of Nur Aini's yellow cracker business is 1.82. The added value obtained on average is IDR 11,215/kg with a value-added ratio of 63%, which means that the added value of Nur Aini's yellow cracker business is in high category. The marketing efficiency value of channel I is 8.06% with a total margin of IDR 0 while channel II is 14.31% with a total margin of IDR 8,000.
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