THE EFFECT OF KNOWLEDGE, MOTIVATION, AND ATTITUDE TOWARD ENTREPRENEURIAL RISK ON ENTREPRENEURIAL INTENTIONS
Abstract
Unemployment in Indonesia, including in Sukabumi Regency, is still high, one of which is caused by low interest in entrepreneurship. This study aims to analyze the effect of knowledge, motivation, and risk-taking attitude on students' entrepreneurial interest. Quantitative method was used by surveying 385 students from five universities in Sukabumi District, and the data were analyzed using multiple linear regression. The results showed that knowledge and motivation had a significant influence on entrepreneurial interest, while attitude towards entrepreneurial risk did not. However, the three variables simultaneously had a significant influence. The findings highlight the importance of enhancing entrepreneurial knowledge and motivation among students to foster entrepreneurial interest, while educational strategies should still pay attention to risk readiness through practice-based and experiential learning.
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