POLA KETERLIBATAN UNSUR PENTAHELIX DALAM PENGEMBANGAN DESA WISATA (STUDI PADA DESA WISATA TAMBAKSARI, KECAMATAN WANAREJA, CILACAP)
DOI:
https://doi.org/10.25157/moderat.v9i4.3489Kata Kunci:
Penta-helix, Desa Wisata, Ekowisata, KolaborasiAbstrak
Desa Wisata Tambaksari, Kecamatan Wanareja Kabupaten Cilacap memiliki potensi wisata yang beragam, akan tetapi dalam pengelolaan potensi wisatanya masih belum maksimal, diperlukan perbaikan dalam penataan Kawasan. Penelitian ini bertujuan untuk menjelaskan secara mendalam fenomena terkait pola keterlibatan unsur penta-helix dalam pengembangan Desa Wisata Tambaksari. Metode yang digunakan dalam penelitian metode deskriptif, dengan pendekatan kualitatif. Data dikumpulkan dari 10 informan dengan menggunakan teknik purposive sampling untuk pengambilan sampel. Teknik pengumpulan data menggunakan studi kepustakaan dan studi lapangan yaitu observasi, dan wawancara. Hasil penelitian mengungkapkan bahwa desa tambaksari hanya melibatkan pihak bisnis, komunitas dan pemerintah. Akademisi belum sepenuhnya terlibat, sedangkan media yang terlibat belum maksimal. Potensi wisata dapat berkembang apabila seluruh multi pihak (pentahelix) di Desa Tambaksari Kecamatan Wanareja saling bersinergi.
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